The iGaming industry, which encompasses online casinos, sports betting, poker, as well as other forms of gambling online, is continuing to grow exponentially in recent years. A significant driver of this growth is online marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions depending
Lead generation will be the lifeblood of the business. Without a steady flow of leads, the most innovative services and products can find it difficult to find success. In today’s competitive landscape, fliers and other modes of prospecting may not be enough. To stand out and attract high-quality leads, businesses must think creatively and strateg
The digital advertising landscape is increasingly dominated by programmatic advertising, a technique that automates the investing of online ad space. At the heart of this ecosystem are two critical components: demand side platform vs supply side platform. Both play essential roles in connecting advertisers with publishers, nonetheless they operate
In the highly competitive world of mobile apps, user engagement is a key determinant of success. One from the most effective tools for maintaining and increasing user engagement is mobile web push notifications. These brief, timely messages appear on a user’s mobile device, providing information, updates, or incentives made to bring an individual
Esports, the competitive whole world of video gaming, has evolved from a niche pastime to some global phenomenon, attracting an incredible number of viewers and generating billions in revenue. Central to the rise would be the massive tournaments that pit the world’s best players and teams against each other in thrilling battles of skill, strategy